![]() Also Read: Logo Design Fonts & How to use them?Ĭombination of images, colours, content, tone of voice and correct font type are an essential process which can make or break your brand identity in the market.įrom the process of kerning between each letter to using a serif or sans-serif, there has been much research done to analyze what works well in different situations. ![]() You want to make sure the moods of your font choices match the purpose of your design. Fonts have distinct moods or personalities-serious, casual, playful and elegant. Each brand has its unique personality, which it expresses through a type of font. In packaging design font is the primary element which communicates the brand name, product name, functions and benefits to the audience. Together the two define and refine your product packaging design.įont has become an essential sales tool, and its association to certain emotions is critical when it comes to selling the product and attracting the right audience. An effective equilibrium is created by using visual elements along with written material. Package design is a combination of science and art where you need a constructive balance in designing. I am sure many must have heard this notion, but it is not applicable in case of packaging design. Why use fonts when a picture can speak a thousand words.
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